We Hispanics are a complicated people. It’s not easy to categorize a group of humans from so many countries, cultures, social and economic levels. Yet, there are many common demonstrators to help better understand U.S. Latino trends.
Here is a great piece from MediaPost’s”Engage:Hispanics” blog called “Defying Easy Categorization: Latinos And Communication Technology.’
It highlights three recent reports providing different data on the use of communication technology by Latinos.
- “Latinos and Digital Technology” by the Pew Hispanic Center
- “35% of American adults own a smartphone” by Pew Internet
- “Mobile Snapshot: Smartphones Now 28% of U.S. Cellphone Market” by the Nielsen Company
The author, Andrew Speyer, warns readers that the challenge is “to avoid oversimplifying and to think flexibly and holistically about how Latinos use communication technology today.“
As communicators try to better connect with the diverse Latino community, it’s vital to understand the complexity of Hispanics and how various generations of Latinos consume data and messages.
Some additional data to think about: