Republican groups are gearing up efforts to advocate for immigration reform rolling out a national media campaign. Today, the Hispanic Leadership Network (HLN) announced a six-figure national ad buy in English and Spanish featuring HLN Co-Chair former Secretary of Commerce Carlos Gutierrez. The ad is part of a new campaign “Be Part of the Solution,” geared to encourage passage of bipartisan immigration reform.” Watch the ad below.
In the ad, Secretary Gutierrez states, “America’s the only place where a little boy who couldn’t speak English can grow up to be a CEO and U.S. secretary of Commerce… Washington must pass immigration reform that grows the economy and respects the rule of law.”
Gutierrez was born in Cuba. When he was six, he and his family fled to Mexico from Communist Cuba. When he was 22 he joined the Kellogg company in Mexico and worked himself up the ranks. In January 1999, Gutierrez was elected to the Kellogg’s Board of Directors and by April of 1999, he was appointed president and CEO. Carlos Gutierrez took the helm at Kellogg becoming the company’s youngest CEO in nearly 100- year history. He also became the only Latino CEO of a Fortune 500 company. In 2004, Fortune Magazine dubbed Gutierrez as “The Man Who Fixed Kellogg” turning around the company’s finances. He went on to become Secretary of Commerce under the Bush Administration.
Read the full press release form HLN after the jump.
Hispanic Leadership Network Announces Immigration Reform Advocacy Campaign
WASHINGTON, DC – The Hispanic Leadership Network (HLN) announced today it will launch a pro-immigration reform campaign this weekend, beginning with an issue advocacy advertisement featuring HLN co-chair Secretary Carlos Gutierrez called “Be Part of the Solution.” The six-figure buy will run nationally on ABC’s This Week & Fox News Sunday as well as in Spanish nationally on Univision. It will be accompanied by a significant targeted digital ad campaign. Watch the ad here.
“America’s the only place where a little boy who couldn’t speak English can grow up to be a CEO and U.S. secretary of Commerce,” Gutierrez says in the ad. “Washington must pass immigration reform that grows the economy and respects the rule of law.”
“Secretary Gutierrez is a prime example of what can happen when the immigration system works. Immigrants are the foundation of America’s success. We need an immigration system that reflects that,” said HLN Executive Director Jennifer S. Korn. “Our advocacy campaign aims to encourage genuine bipartisan immigration reform.”
“Secretary Gutierrez came to America looking for freedom, liberty and opportunity. He found it. We need bipartisan support to ensure we fix our broken relic of an immigration system so that others can find economic success here as well,” concluded Korn.
The Hispanic Leadership Network, part of the center-right American Action Network, began its efforts in 2011 and strives to engage the Hispanic community on center-right issues that will restore opportunity and prosperity in America.