I’m proud to announce I have joined the Republican National Committee as their Director of Hispanic Outreach.

In a conference call earlier today, RNC Chairman Reince Priebus mapped out the GOP’s expanded Latino inclusion efforts which will include a strong community engagement focus, working directly with local Latino leaders to spread the Republican message,  and an effective GOTV effort to connect with Hispanic voters.  Special focus will be placed on key battleground states like Florida, New Mexico, Colorado, North Carolina and Nevada with large Hispanic populations. The program includes a strong bilingual communications push and a social media presence. The Chairman explained that in my new capacity, I’ll be working closely with RNC staff on the ground to ensure they are successfully involving the Latino community at all levels of the Party.

Read the press release below and some news articles. (For ESPAÑOL). If you missed the conference call announcing the enhanced Latino strategy,  listen to the the full audio here and read the highlights here.

RNC Hispanic Outreach to Capitalize on Obama’s Failed Leadership

WASHINGTON – Republican National Committee (RNC) Chairman Reince Priebus has announced the next phase of the RNC’s national Latino engagement effort:

“The expanded multifaceted approach to connect with the Hispanic community will include both digital outreach, traditional voter identification, and get out the vote efforts,” said RNC Chairman Priebus. “Aimed at connecting with the fastest growing demographic, the RNC will place staff on the ground across the country to coordinate the GOP’s Hispanic effort as part of a program to make sure Barack Obama is a one-term president. Latinos play an integral role in our communities and the Republican Party believes it is essential to involve Latinos at every level of our Party’s efforts in 2012.”

To organize the national effort and oversee state-level staff working with local Latino communities, the RNC has named Bettina Inclán as the Director of Hispanic Outreach. Bettina is the former Executive Director of the Republican National Hispanic Assembly and has served on numerous campaigns at the national, state and local level. Most recently, Bettina worked on statewide campaigns in both California and Florida. She was part of the team that elected Rick Scott Governor of Florida, who secured over 50 percent of the Hispanic vote in his successful run in 2010.

To kick-off the effort, the RNC has launched a Twitter account @RNCLatinos and a Tumblr blog at RNCLatinos.tumblr.com. The social media sites will include the latest bilingual content, research and videos from the RNC and provide an opportunity for the community to share their thoughts. The Twitter account and Tumblr blog will join the existing bilingual website for Latinos.

“With the unemployment rate for the Latino community at eleven percent, over two points higher than the national average, Latinos across the country are frustrated with Obama’s failed economic policies. Their dissatisfaction with the president creates an opening for the Republican Party’s message of economic security and conservative values to resonate with Latinos,” said RNC Co-Chairman Sharon Day.

A mobile text campaign has also been launched asking Latino voters to text “ÚNETE” (Unite) to 91919 (Data & Msg rates may apply) and join the RNC’s mobile army.

As the 2012 election cycle continues, the RNC will unfold additional pieces of its Hispanic outreach program.

Some news clips from around the country:

Miami Herald: RNC announces new Hispanic outreach director, Bettina Inclan

…“This election is going to be about the economy, about jobs,” she said. As for the candidates, she said, “they’ll be engaging directly with the Latino community. I’m positive they’ll be excited.”

Republicans praised the choice. So did Democrat Florida Democrat Kyra Jennings, who said on Twitter: “Congrats to @BettinaInclan – and us Dems should take note! RT @MarcACaputo Bettina Inclan named as RNC’s director of Latino outreach.”

The Hill: GOP Makes Play For Hispanic Support

Orlando Sentinel: RNC announces more Hispanic outreach

Roll Call: RNC Names Hispanic Outreach Director

AP: Republicans to expand Latino outreach

Univision: Republicans unveil Latino outreach plans

Fox News Latino: The Race for the Latino Vote Kicks Into High Gear in Florida

Washington Post:  The Fix


All eyes are on New Hampshire, the first in the nation Presidential Primary for the 2012 election. New Hampshire’s Latino voting population is small – only 1.9% of Granite State residents are eligible Hispanic voters.

Of the 37,000 Hispanics that call New Hampshire home, about half, 19,000 are eligible to vote. Here is the state breakdown: 73% Native-born, 37% Foreign-born, 35% Younger than 18 according the Pew Hispanic Center.

The GOP candidates are focused on engaging all potential voters, including Latinos. House Speaker Newt Gingrich, held an event on Sunday at Don Quijote’s Mexican Restaurant in Manchester aimed at engaging Hispanic voters. He brought along his daughter, who is fluent in Spanish, to the event according to Fox News Latino. 

Polls show that Hispanic are disappointed with President Barack Obama and his economic policies. Latino unemployment is at 11%, two points higher than the national average. Like many Americans, Hispanics are disillusioned with Obama’s failed promises and looking for an alternative in 2012. The RNC released a new video reminding New Hampshire voters of the promises the President made in the Granite state during his 2008 primary.