DNC Reacts to GOP Spanish-Language Ads, Buys Air Time

This morning the DNC went up with a large Spanish-language ad buy defending President Barack Obama’s policies to the Latino community. It is a direct response to the Crossroads GPS Spanish-language ad buy now playing in various Hispanic populous states across the country.

The Daily Grito has a translation of the Spanish ad here.

The RNC and Crossroads have been aggressively working to communicate with the Latino community this cycle. Both groups have released ads in Spanish, highlighting the bad economy and President Obama’s broken promises. READ MORE

The DNC ad will air on broadcast television in Denver; Miami, Orlando, and Tampa, Fla.; Albuquerque, N.M.;  Las Vegas and Reno, Nev.; and Washington, D.C. — cities also targeted by the Spanish-language American Crossroads spot, which started airing in Colorado, Florida, Nevada, New Mexico, Texas, and Washington, D.C. on Tuesday. The regions targeted are critical swing states with growing Hispanic populations.

In an interview with Florida’s Sunshine State News, RNC’s Victoria Martinez responds to the DNC new ad buy.

 “This ad is a desperate attempt by Democrats to save face in light of the GOP’s successful messaging within the Hispanic community. Whether it is the economy, the debt debate, or the Hispanic community, the White House is consistently playing defense because of the failed policies and miscues from President Obama. More scare tactics and political theatrics from a party and President who know all too well that they have failed to deliver on their campaign promise of putting Americans back to work. Voters, especially Hispanic voters, know that they cannot afford four more years of President Obama,” said RNC spokesperson Victoria Martinez.

Martinez also pointed out that the unemployment rate for Hispanics has jumped from 9.9 percent to 11.6 percent since Obama took office.


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