Great article Fast Company: Use Ethonomics When Crafting A Company’s Narrative. Harnessing the knowledge of Military experts like Michael Vlahos the post takes a look on how to use the idea of “strategic narratives” in war in a corporate America.
I think that these marketing lessons can easily be used in campaigns. Take a look, on strategic narratives:
“This thought process also applies to business because the same human principles operate here. Corporations must build authentic narratives that make people want to belong. As Vlahos said in our interview, “The relationship between customers and the corporation needs to be something more than manipulation by the corporation to get what they want. It has to satisfy their vision of what they are and what they want to be.”