Bettina Inclán is a highly sought-after communications and political strategist serving in prominent campaign roles from coast to coast. Recognized as one of the leading experts in reaching Hispanic voters, she worked as the Director of Hispanic Outreach for the Republican National Committee. Latina Magazine named her one of the top six Latino Players in the 2012 Presidential Race. During the closing months of the 2012 election cycle Bettina served as the National Deputy Director of Coalitions/Hispanic Outreach for the Romney for President Campaign.
Bettina co-hosted a national political radio show, “Power Play,” on Sirius XM’s Cristina Radio (Cristina Saralegui radio station). She has been recognized as one of the top conservative women in media. In 2012, Huffington Post named her one of the “top Latino voices to follow on twitter” and NBC Latino named her one of the “10 top Latino Twitter feeds that matter.”
During the 2010 cycle, Bettina held high-level positions in gubernatorial races in both California and Florida, including helping Florida Governor Rick Scott win over 50% of the Hispanic vote, in a state where Hispanic Democrats outnumber Hispanic Republicans. Among the many roles she has held during her decade in politics, Bettina served as Press Secretary for the Steve Poizner for Governor of California campaign, regional Victory director working to elect Senator John McCain for President, was part of the Bush/Cheney 2004 campaign team and worked on various congressional campaigns.
Bettina is the former Executive Director of the Republican National Hispanic Assembly where she helped expand the organization during her tenure between 2005-2007. In addition to running the day-to-day operations of the national grassroots organization, Bettina was the RNHA’s spokesperson. During the Bush administration, she participated on the White House Bi-Partisan Council for Immigration Reform and worked closely with the Republican National Committee’s Hispanic Advisory Board.
A Capitol Hill veteran, Bettina worked with Congressman Lincoln Diaz-Balart (R-FL), analyzing domestic policy and filling the role of Deputy Press Secretary. She served as Communications Director the U.S. House Republican Policy Committee. Bettina created an aggressive media and outreach plan and implemented a new media strategy for this Republican leadership office, which was a novel move at the time. She trained other Congressional offices on how to successfully integrate social media in their communication efforts.
Bettina’s experience extends into the private and non-profit sectors, in 2009 she was the Communications and Outreach Director for Citizens In Charge Foundation, a national voting rights group dedicated to protecting and expanding the ballot initiative and referendum process.
Bettina, the daughter of a Mexican-born retired bus driver father and a Cuban-born small business-owner mother, grew up in eclectic Miami, Florida. She graduated from Florida International University in Political Science and a certificate in Latin American and Caribbean Studies. She and her husband live in Silicon Valley, California.
Follow her on Twitter: @BettinaInclan
Politico.com: Activist Tries to Draw Hispanics Into GOP Fold
San Jose Mercury News: Bay Area resident takes on tough job for GOP: attracting Latinos
Fox News Latino: Latino Vote 2012 (VIDEO)
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