The Republican National Committee moved in the right direction today by announcing the addition of Victoria Martinez to their communications team. Martinez joins the staff as “Specialty Media Press Secretary,” among her responsibilities is connecting with Spanish speaking press… This is a great move, as the RNC hasn’t filled this position in almost two years even since Andeliz Castillo moved to the U.S. House of Representatives to serve in Republican leadership.
Having a smart individual on staff that understands, and can connect, with members of the Spanish-speaking media is pivotal in connecting with the Hispanic community and for an effective Latino outreach strategy.
Learn more about Victoria:
Victoria Martinez, Specialty Media Press Secretary
Prior to joining the RNC, Victoria Martinez served as District Director for Rep. Lincoln Diaz-Balart (R-FL) from 2008-2010 where she was responsible for all aspects of district operations and day-to-day management of District office staff. Martinez also served as Press Secretary for Rep. Lincoln Diaz-Balart from 2006-2008. Martinez has also worked for the U.S. Department of Defense and the International Bank for Reconstruction and Development.
[...] Just yesterday, the RNC rolled out their electoral road map to victory and it included states with significant Hispanic populations such as New Mexico, Nevada, Colorado and Florida. If a beefed up, long-term Latino outreach program is not part of the RNC’s strategy to win these states, a GOP victory will be difficult. In recent days the RNC has moved in positive direction and hired new staff. [...]
[...] slow to implement a comprehensive Latino political strategy (though they have made some important recent hires to their communications staff) and I’m still waiting to see the level of commitment by current Republican presidential [...]
[...] an interview with Florida’s Sunshine State News, RNC’s Victoria Martinez responds to the DNC new ad buy. “This ad is a desperate attempt by Democrats to save face in [...]